Forming preferences through peripheral cues
Responsible:
Abakoumkin Georgios
Funding:
Research Committee, University of Thessaly
Start Date:
08/2010
End Date:
11/2011
The role of two peripheral cues, namely familiarity and order, was investigated with two experimental studies. Both peripheral cues, especially familiarity, has been found to have an impact on preferences. The findings of these studies are conceptually integrated into theoretical approaches on impression formation and evaluation.
